Paul’s Pricing Dictionary: Red Life Jackets

P 38x38 Red Life Jackets, adj+n,

Never complain about the color of a life jacket. Particularly red ones. Believe me, there is no such thing as “the wrong color” when it comes to life jackets. Particularly when you’re drowning. But there again you don’t have to believe me.

For life jackets of all sorts of nice bright colors – including red ones – and equally essential and illuminating pricing diagnostics: call 281-872-9821 or visit

For pricing on perpetual leases for harps and other angelic instruments, call just about any other number.

Paul’s Pricing Dictionary: Bad Selling

P 38x38 Bad Selling, adj.+gen.

Bad Selling somehow never appears as an option in Bid-Loss analysis … but if there ever was a Bid-Win analysis … Good Selling would somehow get 100% of the credit. Of this I feel sure.

Only 4% of execs got a simple pricing question correct: 92% weren’t even close. So what can you do about it?

SKP - Price Underestimation 1280x720

  1. Don’t Panic. See how pricing advice – even if it is lifted from HHGTTG – is working already and feels pretty good.
  2. Realize that you don’t need to know all the answers. You just need a pricing expert who does.
  3. Don’t have a pricing expert? Call one ….

Paul’s Pricing Dictionary: Pricing

P 38x38 Pricing, n, v.t., 1) sales definition: discounting, 2) product group definition: list pricing. Can’t see any room for ambiguity or confusion here. None whatsoever. Can you?

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