About Tony Santucci

Tony Santucci


The Pricing Factory®

  • Tony has broad experience managing product pricing, product planning and commodity supply chain at a wide variety of enterprises such as GE, Coopers Industries, Compaq & HP. He is now consulting at The Pricing Factory®.
  • At Compaq & HP Tony managed global pricing for ProLiant rack and blade servers, developing product pricing strategies, updating competitive analysis and formulating price proposals.
  • He also has experience as a segment product planner managing product life cycle volumes, price, revenue, margins, product mix and market-share.
  • Previously Tony spent many years at Cooper Industries and GE leading multi-functional teams identifying risks and developing business-specific tactical and strategic risk management programs to meet business objectives and protect operating margins. He analyzed market data to create short and long-term commodity forecasts and managed commodity hedge programs.
  • He has a bachelor’s degree in finance & accounting from Pace University, Pleasantville, NY.

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