Only 4% of execs got a simple pricing question correct: 92% weren’t even close. So what can you do about it?

SKP - Price Underestimation 1280x720

  1. Don’t Panic. See how pricing advice – even if it is lifted from HHGTTG – is working already and feels pretty good.
  2. Realize that you don’t need to know all the answers. You just need a pricing expert who does.
  3. Don’t have a pricing expert? Call one ….

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