The Impact of Effective Pricing: A Case Study

What does effective pricing look like?

Black blackbord in brick loft

Here’s an instructive example of the impact that Effective Pricing can have:

  • Check out the revenue growth gap between Dell & HP’s X86 server divisions over time:
    • This is apparent from the number of comments it makes about being #1 and that Dell is only #2
  • Dell wanted to displace HP as #1 and the only way to do this was to grow consistently and significantly greater than HP
  • Let’s look at the revenue growth gap between Dell & HP’s X86 server divisions over time …

Get the case study showing how pricing impacted server sales at HP and Dell:

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