Can you see when this business lost its pricing mojo? [Go on. Click on it. It won’t bite]
Good for you! Then you’re one up one them. They can’t.
Beyond that, can you see why it lost its pricing mojo? Probably not from this information alone. So when it comes to asking what exactly did they lose by losing their pricing mojo, the short, sharp snappy answer would be that they lost 13.5%% of market-share which at $112M per point of market-share adds to up to $1.5Bn/year of lost gross margin per year. Now that’s very careless I think you would agree.
Now, if you want to get your pricing mojo back, call a real pricing expert. Not one of those famous big name consultants, but someone who will actually find out what your problems are, fix them quickly, and get your pricing mojo back.
Better Call Paul 281-782-9821 (before someone else does).
