“Do List Prices Matter?” has now been published by the Professional Pricing Society …

“Do List Prices Matter?” How many times have you heard that? It’s a rhetorical question which is making an oblique statement: “I don’t think list prices matter” and much more besides.

This article will explain why list prices do matter, and provide insight into some of the reasons why people ask this question in the first place.

This is the third article of Paul’s that the Professional Pricing Society has published.

Read the paper ….

Any questions, please contact paul.charlton@thepricingfactory.com


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