Ask not for whom the enterprise bellwether tolls ….. so what are the storage vendors going through right now?

One-man-looking-at-anotherin-a-crowd-white-border-190x156Demand for storage is increasing rapidly, yet the big storage businesses seem to be in worse shape than ever. In a previous blog I discussed why (I think) it is happening: a number of concurrent technology transitions; competitive forces from traditionally non-storage market entrants; and an increased rate of change.

So what are the major storage vendors going through right now? Here are just five effects …..

  1. product transitions not going to plan
  2. discounting “surprises”: and not nice ones either
  3. persistent failure to meet financial targets
  4. internal blame game: the competition always seems to be doing better
  5. lots of questions and no-one with any answers

Sound familiar?

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