Half, n. – The amount of market-share change that is typically explained by pricing. That’s the good news. The bad news is that no-one has any clue what the other half is due to.
Paul’s Pricing Dictionary: Half
January 18, 2016 by ·
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Paul’s Pricing Dictionary: High List (Price), High Discount
High List (Price), High Discount, n. technical, obsolete. How to undermine your investment in your branding and devalue your own value prop with a few carelessly chosen words, like "80% discount". … [Read More...]
Paul’s Pricing Dictionary: Price Floor (2)
Price Floor (2), n. a tell. A red flag when requested by a rep. It's a flaming red flag when requested by a rep before they've even engaged with the customer. It's a flaming red flag on fire when it's … [Read More...]
Paul’s Pricing Dictionary: Price Floor
Price Floor, n. technical. 1) The deal price at which you no longer need a Sales Rep; 2) The deal price which, if you did all deals at, you would no longer need a Sales Department. … [Read More...]
Paul’s Pricing Dictionary: Disruptive Pricing
Disruptive pricing, n. gerund, aspirational. When striving for consistent and predictable outcomes just won't do. Get your disruptive pricing in first, before the opposition does. … [Read More...]