Make Your Pricing More Effective ...
88% of companies said it was someone else who started it.
Only 5% reported that they started it on purpose.
And 7% said that they started it accidentally.
It seems highly probable that many of the 88% actually started the price war without realizing it …. or maybe are in denial.
Have you ever started a price war by mistake?
Presented at the Professional Pricing Society Conference in May 2015 by Prof. Dr. Dr. h.c. mult. Hermann Simon (Source: Simon-Kucher & Partners Global Pricing Study 2014)
High List (Price), High Discount, n. technical, obsolete. How to undermine your investment in your branding and devalue your own value prop with a few carelessly chosen words, like "80% discount". … [Read More...]
Price Floor (2), n. a tell. A red flag when requested by a rep. It's a flaming red flag when requested by a rep before they've even engaged with the customer. It's a flaming red flag on fire when it's … [Read More...]
Price Floor, n. technical. 1) The deal price at which you no longer need a Sales Rep; 2) The deal price which, if you did all deals at, you would no longer need a Sales Department. … [Read More...]
Disruptive pricing, n. gerund, aspirational. When striving for consistent and predictable outcomes just won't do. Get your disruptive pricing in first, before the opposition does. … [Read More...]
